FROM ONLINE TO ON THE RIVERFRONT

The last pop-up EC Vintage held was last November. The space quickly filled with eager shoppers and a two-hour line wait formed. The pop-up served roughly 1,200 people. That pop-up was the final sign that there was a legit audience in the Chippewa Valley for EC Vintage, but also that they needed to find a larger space to serve shoppers.

“The pop-ups were not only a ton of work for me and my girlfriend, but the last one had 1,200 people come through in six hours. With hours-long waits, it was just inefficient and decreased customer satisfaction,” Shoultz explained.

“The amount of customers that would show up was truly unbelievable,” Giarrusso added. “People waited in line in the rain, just to come through.”

“So, that was where the need (for a permanent retail space came from). It was just time,” Shoultz said.

To read full article visit: https://volumeone.org/articles/2023/06/30/321098-from-online-to-on-the-riverfront-ec-vintage-to